Shimi Plast: WordPress & B2B Web Design

Turning an industrial process into a buyer journey

Shimi Plast Shomal processes used PET bottles into hot-washed recycled flakes for downstream manufacturing. Buyers need more than an environmental message: they need to understand the available materials, intended applications, and how to discuss a suitable grade. The website connects that information with a direct route to the team.

My role and development priorities

My work combined WordPress development, performance optimization, and attention to technical SEO. The design had to communicate a complex process without making visitors work to understand the business. WordPress supports the content workflow, while the page structure guides buyers from an introduction to material information and inquiries.

The project follows the conversion principles covered in my guide to website clarity, speed, and trust. Each visual section has a job: explain the offer, support confidence, or help the visitor choose the next step.

The structure and requirements

• Materials first: flake grades are shown with application-oriented inquiry links.
• Process clarity: sorting, washing, separation, and product checks explain the route from waste to feedstock.
• Buyer guidance: visitors are encouraged to share their application and required specifications.
• International access: the site offers English, Persian, Russian, and Arabic navigation.

Performance and technical implementation

The homepage source shows a dedicated WordPress theme, WebP imagery, and deferred navigation and homepage scripts. It also exposes a canonical URL and language alternative links. These implementation choices are visible in the public site; a performance score or search result still requires a separate, dated measurement.

For industrial sites, content strategy should connect material information with real buyer questions. A technical SEO review then checks whether search engines can access and index the intended pages.

What this project demonstrates

The result is an industrial WordPress presence that gives recycled materials a clear commercial context and makes specification discussions easier to start. Product clarity, multilingual access, and a practical inquiry journey form the centre of the delivered experience.

Compare this approach with the Alyaf Nemoune manufacturing website, or explore my SEO-focused web development service for a similar project.